I designed this graphic for use across socials, notably Instagram and Facebook. It sets the tone for the brand and this style appears often, setting a base for consistency and easy recognition.

I joined the team as the brand is still in it's infancy. I didn't name the kitchen, but I came up with the tagline: A Better Slice. It's become the bedrock of how The Flatbread Shoppe (TFS) sells the product to the consumer: we are a better option than pizza.

This image, along with the image below, is a sample of the types of emails I have been developing for the brand. I completed the entire design and copy.

All copy done by Jasmine Robinson.

All copy written by Jasmine Robinson

All copy done by Jasmine Robinson

All copy written by Jasmine Robinson

All email copy written by Jasmine Robinson.

All email copy written by Jasmine Robinson.

Connecting two popular brands for a mutually beneficial collaboration that can be repeated for years to come. Loop, a brand that creates effective and stylish earplugs, joining Coachella, the biggest music festival in the United States, to bring a safe and comfortable hearing experience to all attendees.

Loop offering a free, exclusive design (that can ONLY be found on the Coachella grounds) with an Early Bird ticket sale to Coachella is high risk, high reward.

The 2025 lineup hasn’t been released yet. This campaign is running on the word of mouth of Coachella’s storied past, with prospective concert goers and the Coachella faithful all relying on the anticipation of a satisfying line-up to sway them into purchasing a ticket this far in advance.

In the meantime, these Early Bird ticket holders receive their new Loop Earplugs with the custom design and case, and wear them to the numerous festivals occurring Summer 2024 and beyond, as a free advertisement. The influence will either encourage new consumers to buy tickets to the 2025 Coachella festival, or to purchase their first pair of Loops.

Early Bird ticket holders can also share their referral code to new Loop buyers, with the incentive of receiving festival perks like branded merch or discounts off at merch stations.

The availability of the Coachella Loops can be limited, but later ticket buyers can receive a discount on their first pair of Loops with a unique code generated after sale.

This partnership can be easily repeated; dedicated festival goers love collectibles, especially exclusive collectibles that came with incentives/earned them incentives.

Target advertising audience: 24-35 year olds, men and women, living in 60 different countries (Australia, Belgium, France, Germany, New Zealand, South Korea, United Kingdom, United States are top locations)

Interests:

food and drink-drink recipes, NYT recipes, home bar, alcohol brands

bars-night life, high end restaurants, Michelin stars

concert goers-pop music, rock music, EDM

religion-Christianity, Mormonism

lifestyle-sober living, sobriety, 12 step program, therapy

family planning-pregnant, new mom, new dad, TTC, nursing

Target advertising audience: 24-35 year olds, 36-45 year olds, women, living in the United States

Interests:

travel-boutique luggage brands, airlines, travel bloggers

identity-LGBTQ+, mother, coupled, parent, married, long term relationship

family planning-pregnant, new mom, TTC, nursing, IUI, IVF

https://www.nurseskeepgoing.squarespace.com

Personal essay located here.

Personal essay located here.

Personal essay located here.

Informative Blog post located here.

Target Audience - 18-35 year olds, living in the United States, living within 20 miles of Pal’s Pups Day Care, college educated professionals, household income estimated above $60,000/year

Interests:

Social media-TikTok, designer breeds, rescue group accounts, day care accounts, famous dog accounts, LinkedIn, Facebook Business account, IG Business account

Shopping- Petco/PetSmart, local pet stores, boutique dog clothing, boutique/higher end luggage, TSA Pre-Check

Activities: outdoors, hiking, parks, dog friendly parks, puppy brunch, brunch, travel, travel bloggers

Focusing on the readership and targeting them with a topic relevant to the core of the company, while using key words for SEO to grab the attention of non-readers.

Target: 24-40 year old women, across incomes and level of education

Non-Reader interests:

Weddings-brides, bridesmaid, maid of honor, Pinterest, bridal boutiques, wedding shows, mother of the bride, mother of the groom, engagement rings

Fashion/Designers-FabFitFun, StitchFix, Savage x Fenty, SKIMS, SHEIN, H&M, F21, athleisure

Make-Up/Skincare-Sephora, Ulta, KKW Beauty, Ipsy, BirchBox

Lifestyle-Crossfit, JIllian MIchaels, fitness, fitness vloggers

Targeted audience (listeners): college aged+ (24-40), women, active, career oriented

Podcast type: Reality TV Recap (The Bachelor/The Bachelorette, 90 Day Fiance, Love Island, Big Brother/Celebrity Big Brother, Real Housewives, Love Is Blind, Selling Sunset, Selling The OC, Too Hot To Handle, The Rehearsal)

Fictional TV Recap: (Euphoria, Insecure, Succession, House of The Dragon)

Interests: Barstool, Tiktok Creators, Make-up, Make-up Artists, True Crime, Food, Fitness, Nostalgia

Podcast Ad spot #2:

Target Audience: Late 20’s-Late 30s, women, active/fitness focused

Podcast type: Pop Culture/Entertainment Focus, Reality TV recap, Current TV show recap, Past TV show recap (Office Ladies, Fake Doctors, Real Friends), Advice/Self Help/Therapy, Small Business Building, Dating

Interests: Viral content, TikTok, influencers, pop culture, musicians, Small content creators