Focusing on the readership and targeting them with a topic relevant to the core of the company, while using key words for SEO to grab the attention of non-readers.

Target: 24-40 year old women, across incomes and level of education

Non-Reader interests:

Weddings-brides, bridesmaid, maid of honor, Pinterest, bridal boutiques, wedding shows, mother of the bride, mother of the groom, engagement rings

Fashion/Designers-FabFitFun, StitchFix, Savage x Fenty, SKIMS, SHEIN, H&M, F21, athleisure

Make-Up/Skincare-Sephora, Ulta, KKW Beauty, Ipsy, BirchBox

Lifestyle-Crossfit, JIllian MIchaels, fitness, fitness vloggers