Connecting two popular brands for a mutually beneficial collaboration that can be repeated for years to come. Loop, a brand that creates effective and stylish earplugs, joining Coachella, the biggest music festival in the United States, to bring a safe and comfortable hearing experience to all attendees.

Loop offering a free, exclusive design (that can ONLY be found on the Coachella grounds) with an Early Bird ticket sale to Coachella is high risk, high reward.

The 2025 lineup hasn’t been released yet. This campaign is running on the word of mouth of Coachella’s storied past, with prospective concert goers and the Coachella faithful all relying on the anticipation of a satisfying line-up to sway them into purchasing a ticket this far in advance.

In the meantime, these Early Bird ticket holders receive their new Loop Earplugs with the custom design and case, and wear them to the numerous festivals occurring Summer 2024 and beyond, as a free advertisement. The influence will either encourage new consumers to buy tickets to the 2025 Coachella festival, or to purchase their first pair of Loops.

Early Bird ticket holders can also share their referral code to new Loop buyers, with the incentive of receiving festival perks like branded merch or discounts off at merch stations.

The availability of the Coachella Loops can be limited, but later ticket buyers can receive a discount on their first pair of Loops with a unique code generated after sale.

This partnership can be easily repeated; dedicated festival goers love collectibles, especially exclusive collectibles that came with incentives/earned them incentives.